Full of good-for-you ingredients and delicious flavors, Rip Van Wafels was the first product from the Rip Van brand. Taking an iconic delicacy from the Netherlands and turning it into a healthy snack was a big undertaking, but the values, mission and vision of Rip Van helped bring it into reality and into the homes of millions. What started as brand development and strategy turned into full-scale packaging of over 100+ SKUs, 8+ flavors and unique collaborations with iconic brands around the country.